FOR IMMEDIATE RELEASE - PRESS RELEASE

 Penny Hamilton of Forest and Lake Real Estate earns sought-after ASR^® Designation

Granby, Colorado February 26, 2008 -   [Penny Rafferty Hamilton, Broker/owner of forest and Lake Real Estate a member of the Grand County Board of Realtors^® was recently awarded the esteemed designation of Accredited Seller Representative^® (ASR^®). Penny joins a select group of top producers in the residential real estate industry who hold this highly sought-after designation. She has been a Grand County Realtor since 1992.

            Hamilton earned the ASR^® designation by completing an intensive seller agency training program recently. The Accredited Seller Representative^® course is managed by the Seller Agency Council, Inc. (www.selleragency.com) and is geared towards providing agents the tools and skills needed to professionally represent the seller in a real estate transaction. In addition, designees must be able to prove that they have conducted successful seller representation in a minimum of ten (10) transactions and letters of recommendation from the sellers. 

            With this designation and increased awareness of seller representation, REALTORS® can better serve prospective clients and customers.  ASR^® designation sets the brokers who have attained it apart from other practitioners because it indicates to the public that the individual has obtained a professional educational on which to base the value added services they provide and that they are a member of the National Association of REALTORS® (NAR). Bylaws of ASR^® denote that designees:

·         Abide by the tenants and beliefs contained in the NAR Code of Ethics;

·         Diligently strive to enhance personal skills needed to enable the delivery of “value added” services to home sellers;

·         Develop and implement effective communications with home sellers during and after the transaction;

·         Research market statistics in order to price the property for sale with accuracy;

·         Prepare and present a comparative market analysis in a professional and organized format;

·         Always be truthful in pricing the seller’s property;

·         Be willing to refuse acceptance of listings that cannot be  priced competitively;

·         Develop a detailed marketing plan for every property listed;

·         Solicit colleague assistance, or refer the listing when unable to financially support a property marketing plan;

·         Place the interest of the seller above all others in the transaction, and never work in a disclosed dual agency relationship (unless, directed by my broker or required by state law);

·         Always demonstrate ethical conduct and integrity in every aspect one’s real estate career.

For general home selling information visit www.sellerrep.com and for specific help on selling your home contact Penny Hamilton , your local Seller Agency expert at 887-1881 or visit her company web site at www.forestandlake.com

 About Seller Agency Council, Inc.

The Seller Agency Council, Inc. (www.selleragency.com) owns and manages the ASR^® (Accredited Seller Representative) designation, the largest and most sought designation for seller’s agents. This real estate course focuses on enhancing professional skills needed by real estate brokers and agents to provide true “value added” service to today’s home seller.